Aaron Pabla
Product Designer
Contact
Core Skills
User Research
Accessibility
Wireframing & Prototyping
UI
Responsive Design
Mobile Design
Professional Experience
Senior Product Designer
Boots Opticians
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April 2024 – Present
End-to-end design of the new e-commerce website from discovery through to launch, defining information architecture, wireframes, and high-fidelity prototypes that improved product discovery and user task completion.
Partnered with marketing to align UX enhancements with commercial KPIs, contributing to 18% increases in supplier-funded revenue.
Established design quality standards and creative direction for product photography, ensuring brand consistency across the digital experience.
UI Designer
Radley Yeldar
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April 2022 – August 2023
Built and implemented a scalable design system serving 3 healthcare websites, reducing design-to-development time and ensuring cross-platform brand consistency.
Facilitated stakeholder workshops and maintained regular feedback loops to align design direction with business objectives and user needs.
Led accessibility-first UI design for a non-profit organisation, achieving WCAG 2.1 AA compliance and expanding inclusive access.
UI/UX Designer
Inspired Thinking Group
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April 2021 – April 2022
Increased user satisfaction by 17% for a SaaS platform through enhanced navigation architecture and optimised task flows based on user research insights.
Collaborated with engineering team to streamline design-to-development handover process, reducing implementation friction and accelerating delivery timelines.
Created interactive prototypes demonstrating product vision and user experience strategy, directly contributing to securing two global enterprise accounts.
Digital Designer
TopCashback
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November 2020 – April 2021
Drove 23% conversion increase on US site through mobile-first redesigns validated by rigorous A/B testing and user behaviour analysis.
Designed user flows, wireframes, and UI components for both US and UK markets, balancing localisation needs with brand consistency.
Created multi-variant homepage designs optimised for seasonal campaigns and promotional goals, improving engagement metrics.
Education
MA Digital Design
De Montfort University
BA Graphic Design
De Montfort University